STEPS FOR CRAFTING A WINNING B2B PERSONA

In the business-to-business world, understanding who you're targeting helps you craft better offers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real d

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. Understanding the types and value of business services can position your company for success. Understanding Business ServicesBusiness services refer to support functions offered by individuals or firms to help other companies run smoothly